The idea of operating your own t-shirt store is an exciting one, but before you get to see the sales coming in, you’ll have to roll up your sleeves a project a little.

There are 4 essential steps you’ll have to take in order to start a successful t-shirt business.

1. Find your target audience and niche.

While you might be the first one in your circle to design and sell t-shirts online, in the wide world of ecommerce, there are a bunch of other shopkeepers chasing the same dream. So before you get to designing and setting up your store, you need to answer one question: who is going to buy your t-shirts?

If your answer is “everyone,” you’re enter a danger zone.

Targeting everyone under the sun is like tilting at windmills.

By making your target too broad, you’ll end up targeting no one.

Doing so will also cost you not only money but likewise day. And who wants that?

Since you’ve already decided to sell t-shirts, you now are part of the fashion and apparel industry.

While this is a good start, you can probably agree that it doesn’t really help you define your target audience- everyone can wear a t-shirt!

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